Latest Posts
When Car Brands Used to Take Risks — Now They Just Take Market Research Too Seriously
A speculative look at how the modern car industry has traded courage for consensus, and why that’s both sensible and rather dull. Introduction This is not a real car, nor is it pretending to be one.What you’re seeing online — those eerily similar SUVs and crossovers, lined up like clones at a supermarket car park…
The Real Reason Supercar Brands Will Never Make Affordable Cars
Why the fantasy keeps circulating online, and why it will always remain exactly that. Introduction Let’s get this out of the way immediately: no, Ferrari is not about to launch a £35,000 hatchback, Lamborghini is not secretly developing a “Baby Urus,” and McLaren is not on the verge of selling a family crossover at Halfords…
Lamborghini Cheap Hatchback Concept: Why It Could Exist, But Never Should
A speculative look at the sort of car Lamborghini could build if it ever lost its mind for a moment. Introduction This Lamborghini cheap hatchback concept isn’t real. It’s the sort of thing that appears online because someone, somewhere, has wondered what would happen if a brand famous for twelve-cylinder theatre suddenly decided to sell…
Why Everyone Believes Fake Car Concepts Online
A calm look at how convincing digital car fantasies spread — and why they say more about us than the cars. Introduction Let’s get this out of the way immediately: most of the dramatic new “concept cars” you see online are not real. They’re not secret prototypes. They’re not preview models. They are simply imaginative…
Cheap Brands Are Getting Better — Luxury Brands Are Getting Lazy
An entirely speculative but increasingly obvious imbalance in modern car making, illustrated by the concepts flooding your screen. Introduction This is not about a single car, because there isn’t one.There is no official press release, no embargoed test drive, and no whispered prototype hidden under a dust sheet in Munich or Stuttgart. What you are…
Why a £25,000 Electric MR2 Makes More Sense Than Toyota’s Entire EV Line-Up
Introduction Let’s be clear immediately: the £25,000 electric MR2 does not exist. Toyota has not announced it, designed it, approved it, or accidentally left it on a PowerPoint slide in a meeting room. And yet, it keeps appearing online in renders, mock-ups, and comment sections, usually followed by the same question: why hasn’t Toyota built…
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